Materialism and the Price of Happiness

The release of the first iPhone changed mobile marketing strategies in North America, companies followed suit in the wake of Apple's success, promoting sleeker and more feature laden devices with each passing month. Cell phones manufactures, for all practical purposes, have begun the race to dominate the wireless industry the way Victorinox reigned over the utility knife market with their Swiss Army Knife. With the imminent release of the newer iPhone, consumers have already lined up in anticipation of getting their hands on Apple's latest product, which includes 3G technology as well as GPS functions.